About Us / Meet the Team

Wing Yew Lum, Managing Director and Founder

Wing Yew is responsible for the direction of this resource.

He is currently chief executive for Iterative, a quantitative analytics and marketing optimization organization called Iterative. Wing Yew is also the former global director for development and initiatives at Expedia Worldwide, where he led a team of developers, statisticians, analysts, and marketers responsible for the data driven optimization of 35 channels across a dozen languages.

He graduated with degrees in Business Administration and English Literature with a concentration in Information Systems from the University of Washington. Wing Yew also served as the honors college director at the University of Washington. You can connect with him here.

Antonio Sta. Teresa, Director of Platform

Tony is responsible for providing a stable, rigorous platform for researchers using this resource.

He is a marketing optimization engineer for Iterative, an analytics and marketing optimization organization. Prior to that, Tony was a creative technologist for Frac.tl, a data centric content marketing organization. Prior to that, he conducted cardiovascular research on behalf of the University of Washington.

He graduated from the University of Washington with a degree in Biochemistry. You can connect with him here.

Kirsten Torgerson, Head of Analysis

Kirsten is responsible for analyzing and mining of data for this resource.

Kirsten is an analyst at Expedia, a world leader in travel. She is responsible for the data driven optimization of tens of millions of dollars in annual revenue, and her work has won organization and company wide honors for driving triple digit top and bottom line growth.

She graduated with honors from the University of Washington. You can connect with her here.

I Fan Lin, Head of Data

I Fan is responsible for mining data and its accurate representation on site.

An engineer by training, I Fan is the head of paid search optimization for Iterative, an analytics and marketing organization. He graduated from the University of Washington with dual degrees in Electrical Engineering and Business Administration. You can connect with him here.

Jen Rhee, Lead Evangelist

Jenica is responsible for leading outreach for Local Labs. She formerly led multiple outreach initiatives for a world leader in the education space.

She graduated from the University of Washington with a degree in Communications, a concentration in Journalism, and a minor in Political Science. You can connect with her here.

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